Edelman Trust Barometer

Every year Edelman puts out a “Trust Barometer” which looks into peoples trust in different assets of our lives. This report is an extremely useful tool because it helps public relations professionals know how to shape their messages. This year in their findings, they found that the trust people have is decreasing significantly. 2017 Edelman … More Edelman Trust Barometer

5 tips For Young Professionals Who Want To Make a Name For Themselves

Getting aquatinted in the field of public relations seems daunting to a hungry young professional. In the past couple weeks I have been in the process of applying for internships for the summer. I am determined to get one of these internships, however that means I have to make a name for myself. How can … More 5 tips For Young Professionals Who Want To Make a Name For Themselves

The Top 7 Things I have Learned About Social Media

During this semester, I have been taking a Social Media Strategies Class. There have been many things that I have found interesting while learning how to effectively use social media. #1) Be creative: Being creative is important when you are optimizing your social media because it is something that will set you apart from the crowd. … More The Top 7 Things I have Learned About Social Media

Being Busy: A Look Into Agency Life

Digital Communications Strategist and Integrated Marketer, Matt Kelly came to speak in our Social Media Strategies class. Now you are probably saying “so what” “who cares” and wondering who he is. Matt Kelly was one of the people who came up with the Mountain Dew commercial last year that featured “Puppy Monkey Baby”. Matt came into our … More Being Busy: A Look Into Agency Life