The past week at Olivet Nazarene University (ONU) there has been an event running called Scholars Week. Scholars Week at ONU focuses on projects that have been done by scholars at ONU.
One of the scholars, Emily Lohr, presented on a novella (a writing piece that is between a short story and a full length novel) in which she wrote that encompasses the busy mind of a young adult and the difficulties that must be overcome. I thought that the work that Emily did was extremely interesting because she is doing what PR majors do best: They tell a story.
In public relations being able to tell a story and make an impact through that story is crucial to your job. The art of storytelling requires the story teller to step outside of the box and be creative and bold.
Steve Jobs, Co-founder of Apple Inc., once said, “The most powerful person in the world is the story teller. The story teller sets the vision, values and agenda of an entire generation that is to come”
There is a truth to the powerful statement a story that is told in the right way at the right time can bring. As a PR an aspiring public relations professional I completely understand that you must be able to shape your story to better the publics perception of your “company”.
Crafting a story that is not a “cookie cutter” story makes your content memorable. When you find the ways to make your story unique it will be one in which stands out.
Like Emily Lohr, we must find ways that we can tell our story. Whether it is through a short 140 character tweet or a full length novel the way you tell your story is monumental.
Hayden’s Not-So-Important Opinion?
A bad story can ruin someones reputation.
Hayden’s Advice of the Week?
Find the ways you can tell your story in a creative way to make an impact on those around you.
-Thanks for reading!