For the past several months I have had the opportunity to work with a team of individuals to plan for our NODAC competition campaign. Like I mentioned in my previous blog about this competition, the NODAC competition focuses on Organ Donation.
In the beginning of the semester we created a survey to conduct primary research on our primary audience; Kankakee County Community Adults (18+).
We decided on the goal for the campaign being “To raise community awareness of organ donation by incentivizing community members to share stories and information with friends and family about organ donation.”
After gathering the information about our primary audience we were able to move forward with creating our main “objectives” for this campaign. Our main objectives are…
- Engage 3,000 Christian adults in Kankakee County & the surrounding area between Saturday, April 22, 2017 12:00 p.m. and Sunday, April 23, 2017 12:00 p.m. about organ & tissue donation awareness
- Register 250 Christian adults in Kankakee County to become organ donors between Saturday, April 22, 2017 and Sunday, April 23, 2017.
The next step for us is creating a GANTT chart. The GANTT chart will allow us to align ourselves to make sure everything gets done for us to reach our goal. Since this is a competition, I can not reveal the tactics we have in place for reaching our objectives.
Last week, our team sat down and had a meeting to take a step back and really ask the question “where do we want to go with this campaign?”. One of the things our team has found most difficult is getting so wrapped up in the tactics of our event, that we forget the big picture objectives and goal. We needed to find the thing that would take our campaign from ordinary to extraordinary.
After a long team meeting, our team found that one big thing. We are very excited to continue forward with our campaign. We are now in crunch time for making this campaign come to life (literally?) We are excited to watch it all come together through the implementation process.
Hayden’s advice of the week?
When working on a campaign, do not let yourself fall behind. Think outside of the box.
Hayden’s not-so-important opinion?
It can be very difficult finding the big thing that “sells” your campaign.
-Thanks for reading-